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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March). It follows a call at the end of last year by the British Medical Association to ban smoking in cars ...

Thomas Cook fights back with major 'explore' campaign

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 09:25

The campaign encourages consumers to enjoy Thomas Cook's range of holiday destinations at home and abroad. The TV ad, which breaks tonight, will be supported by radio, retail and digital activity. Thomas Cook is launching the campaign in spring, instead of the traditional post-Christmas booking period ...

Holiday Inn promotes Olympic Village association with campaign

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 08:30

The chain, part of InterContinental Hotels Group (IHG), is looking to promote the fact that it will house more than 17,000 athletes in the Olympic Village. TV, outdoor, radio and digital activity, which breaks on 12 March, will feature a host of Olympic hopefuls using Holiday Inn facilities ...

Aviva signs radio deal to promote health insurance

By Maisie McCabe, 20 February 12, 09:18

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show ... The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio ... . The creative executions were made by GMG Radio's in-house team. Jonathan Gillespie, group commercial director, GMG Radio, said: "We've worked together to create a brand campaign that works on different levels ...

Vimto shifts marketing spend with increased digital investment

By Sarah Shearman, 07 February 12, 08:30

the social network. According to Nielsen data, 81% of Vimto s media spend in 2011 was on TV, 18% on radio ...

TfL launches 'Get Ahead Of The Games' ads

By Gemma Charles, 30 January 12, 10:41

The drive, called 'Get Ahead Of The Games', aims to raise awareness of transport "hotspots" primarily in London, but also in other affected parts of the UK. Created by M C Saatchi, it will run across press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ...

Nationwide brings mortgages to the fore with its latest ads

By Alex Brownsell, 27 January 12, 11:51

The financial services brand, which unveiled its new brand positioning in September , will launch a TV, radio and in-branch campaign on 6 February, promoting its 'Save To Buy' product, which offers first-time buyers mortgages with a 5% deposit. Ads will also feature Nationwide's offer of a 500 ...