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Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

, Absolute Radio Apple launches for entertainment media owners have become as important to report ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

, eschewed TV to promote the 3 lunch, preferring a mix of outdoor, radio and digital instead. While a ...

Nokia readies super-cheap phone for emerging markets

By Ed Owen, 09 March 11, 11:04

The phone will retail for about 30 and is targeted squarely at emerging economies. Its features include a loudspeaker, FM radio and a headphone socket, creating a product that can be used as an alternative to the iPod. According to Nokia, the loudspeaker is designed specifically for markets where ...

Crabbie's introduces diet and twist of orange variants

By Loulla-Mae Eleftheriou-Smith, 03 March 11, 01:28

's launched a World Cup campaign across radio in June 2010. ...

Gallo readies chilled red wine for summer push

By Gemma Charles, 03 March 11, 08:00

. The launch will be supported by a print, online and radio campaign created by The Assembly, as well ...

Pernod pushes CSR agenda with sensible drinking ads

By Gemma Charles, 01 December 10, 09:30

The campaign builds on Malibu s existing Radio Maliboom Boom work. Using the same two radio DJs from its earlier "Shake It" and "Snowflake" TV ads, the advertising uses the strapline "One too many always mess up your head. Always drink responsibly". It breaks on 9 December and will run for three ...

Horlicks kicks off £3m winter campaign

By Loulla-Mae Eleftheriou-Smith, 25 November 10, 12:14

TV advertising by Grey is supported by online work and an on-pack promotion that will run from January to March next year. The on-pack promotion offers technology prizes that consumers can use while relaxing, such as the iPad, digital radios, flat-screen TVs and HMV vouchers. The promotion uses a heat ...

Superdrug launches first major campaign for 10 years

By Loulla-Mae Eleftheriou-Smith, 01 October 10, 09:14

It has been created by agency HMDG, with planning and buying handled by ZenithOptimedia. The campaign promotes Superdrug's autumn/winter season, a key trading period for the health and beauty retailer. The campaign, called "Take another look", will feature on TV, radio and in Superdrug stores, and will run until ...

Genius gluten-free bread hires Adam & Eve for ad push

By Gemma Charles, 21 September 10, 08:30

The product, which is owned by brand development company Chartered Brands, has appointed ad agency Adam Eve to create the campaign. It will span TV, press, radio, digital and point-of-sale activity. Angela Pirrie, brands director at Chartered Brands, claimed the activity, which is due to break next ...