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Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

its 'Never Knowingly Undersold' campaign to radio, it was announced today. ... teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week on the creative challenges that radio brings." Inglis also explained how the retailer had historically shied ...

Aviva signs radio deal to promote health insurance

By Maisie McCabe, 20 February 12, 09:18

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show ... The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio ... . The creative executions were made by GMG Radio's in-house team. Jonathan Gillespie, group commercial director, GMG Radio, said: "We've worked together to create a brand campaign that works on different levels ...

Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau

By Mark Barber, Radio Advertising Bureau, 24 January 12, 08:00

Figures show radio is still a popular medium with a mood-enhancing effect, while studies suggest ... than reflect on some words from cyberpunk novelist William Gibson. Speaking during a radio interview ... channels, offline broadcast linear media - radio and TV - remain in remarkably robust health. The consumer ... that Britain loves radio, with a record 47m adults listening every week in 2011 for 23 hours on average ...

We7 targets mainstream radio with debut TV campaign

By Sarah Shearman, 30 November 11, 08:30

mainstream radio listeners to the relaunched service. ... of an internet radio station . At the time, Steve Purdham, chief executive of We7, said the brand was aiming ...

Global Radio to roll out regional daily-deal sites

By Maisie McCabe, 15 November 11, 11:30

Global Radio, which owns the Capital and Heart radio networks, is preparing to take on Groupon ... . Global Radio plans to launch further sites targeting each of its 20 other regional centres, which include ... , De Vere Village and David Lloyd gyms. The launch comes at the end of a good year for Global Radio ... , which is up 5%. 'Through our radio stations, Global has built a very successful business connecting ...

Sony shifts Christmas adspend to radio and online

By Matthew Chapman, 18 October 11, 08:30

Sony is moving investment from TV advertising into radio and online media in an overhaul of its UK ... The brand is to focus its seasonal campaign on a radio ad voiced by Sherlock actor Benedict Cumberbatch, giving details of a 150 cash-back offer on Sony s Smart TVs. Last year, the company s high-profile Christmas Carol TV campaign, starring actor Sir Derek Jacobi, offered customers a refund equivalent ...

Digital Radio: On pause for digital switch

By Mark Sutherland, 08 July 11, 09:00

With radio now a multi-platform media, brands are realising the potential, but there is still ... Digital radio presents a major opportunity to brands as smartphone penetration increases ... .5% of radio listening came via digital platforms, according to Rajar figures, the highest percentage to date ... director and head of radio at media agency MPG, concedes that 'it might take a bit of time ...

Swarovski turns to radio to ride Royal Wedding fever

By Loulla-Mae Eleftheriou-Smith, 14 April 11, 12:10

in crystals, and sponsoring a £20,000 competition for engaged couples on London radio station Magic 105.4. ... The "Royal" Mini Cooper will be shown at Westfield shopping centre in London on 23 April, flanked by Prince William and Kate Middleton look-alikes, to promote the radio campaign. A series of radio promotions starts this week, and the competition to win 20,000 will run on the morning of the Royal Wedding ...

Absolute Radio boss claims 70%-80% lift in engagement with iAds

By Ed Owen, 15 March 11, 04:00

Absolute Radio has published figures for its use of iAds, which leader Clive Dickens calls "over ... Absolute was one of the first to sign-up to Apple's iAds European scheme when it launched in November , with the first European iAds served by Renalut in December . Dickens, chief operating officer at Absolute Radio, said the Tap-Through Rate (TTR) for iAds was 70%-80% higher than other digital ...

Brand Health Check: Absolute Radio

By Mark Banham, 16 February 11, 12:00

Two years on from its rebrand from Virgin Radio, Absolute's reach is dwindling. ... If Absolute Radio's proposal to Ofcom last month to reduce its payment for the renewal of its AM ... appears to be struggling. Since rebranding from Virgin Radio in 2008, critics say it is unable to break away from the 'Dad rock' reputation with which it was saddled during the 90s. Like all radio networks ...