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Unilever tops 2012 Marketing Society Awards nominations
Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...
Alan Mitchell: Advertisers, face it, your consumers hate you
it is delivered has been challenged by the advent of newspapers, radio, posters, and television. Learning how ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
to share ideas about "the best night out". Last year, the campaign ran in 50 cities worldwide, using radio ...
Reckitt-Benckiser launches Britain's Greatest cross-brand promotion
The campaign is thought to be RB's biggest to date in the UK and will support the company's key powerbrands such as Finish and Cilit Bang. The advertising campaign was created by Euro RSCG with design by Live Breathe, and features TV, print, radio, digital, in-store and promotional activity, supported ...
Marketing's Adwatch of the Year 2011
is riding high not just in the Adwatch of the year table, but also in the marketplace. Radio specialist ... , radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
UK digital champion Lane Fox calls on FMCG brands to support Race Online campaign
. The campaign, by Engine, encompasses TV, radio, online and outdoor. The activity also includes the roll ...
Reckitt Benckiser unites health brands in £10m ad drive
The 'Don't Lose a day' campaign will offer consumers "expert advice" about the products they should to use to treat different symptoms. The campaign breaks in October and will run across TV, digital, social media, radio, PR and point-of-sale platforms. Each of the three brands Facebook pages ...
Reckitt Benckiser ploughs £4.5m into Strepsils activity
The campaign, created by EuroRSCG, will feature a TV ad supported by radio, digital, outdoor, PR and point-of-sale activity. The new product contains two antiseptics and a mild local anaesthetic, Levomenthol, which RB claims relieves dry tickly coughs. The existing Strepsils portfolio includes ...
Andy Duncan on life back in the fast lane and his Channel 4 legacy
with radio was an episode to forget. More regrettably, Duncan was dragged into damaging rows over the claims ...
Cannes Lions Festival 2011: The Brands at Cannes
headline I saw lamented the 'radio silence' in that category from the UK again this year. A second blog ... UK creative teams don't believe that radio and other traditional categories are worthy ... (Radio); 4 Golds (Radio, PR) 6 Bing/Jay-Z Grand Prix (Outdoor Integrated); Titanium Lion; 3 Golds ...
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