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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

, Visa.co.uk/goldenspace. The campaign will subsequently be rolled out across digital, print, radio ...

Aviva signs radio deal to promote health insurance

By Maisie McCabe, 20 February 12, 09:18

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show ... The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio ... . The creative executions were made by GMG Radio's in-house team. Jonathan Gillespie, group commercial director, GMG Radio, said: "We've worked together to create a brand campaign that works on different levels ...

Nationwide brings mortgages to the fore with its latest ads

By Alex Brownsell, 27 January 12, 11:51

The financial services brand, which unveiled its new brand positioning in September , will launch a TV, radio and in-branch campaign on 6 February, promoting its 'Save To Buy' product, which offers first-time buyers mortgages with a 5% deposit. Ads will also feature Nationwide's offer of a 500 ...