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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March). It follows a call at the end of last year by the British Medical Association to ban smoking in cars ...

Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum

15 February 12, 12:00

- CLARE BAKER, MARKETING DIRECTOR, ABSOLUTE RADIO Any Olympic sponsor will want their brand to have ...

TfL launches 'Get Ahead Of The Games' ads

By Gemma Charles, 30 January 12, 10:41

The drive, called 'Get Ahead Of The Games', aims to raise awareness of transport "hotspots" primarily in London, but also in other affected parts of the UK. Created by M C Saatchi, it will run across press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ...

Government unveils marketing campaign to help smokers quit

By Gemma Charles, 03 January 12, 11:00

A campaign comprising TV, radio and search, created by Partners Andrews Aldridge, will encourage smokers to get a free NHS Quit Kit from a participating pharmacy in England. The Quit Kit a box of practical tools and advice will offer smokers a new text support programme, which will give them extra ...

UK digital champion Lane Fox calls on FMCG brands to support Race Online campaign

By Sarah Shearman, 27 October 11, 01:20

. The campaign, by Engine, encompasses TV, radio, online and outdoor. The activity also includes the roll ...

Kellogg's to launch first cause-related campaign

By John Reynolds, 16 September 11, 09:25

to schoolchildren of not skipping breakfast. The campaign will run across TV, radio and outdoor. The TV ad ... to highlight the campaign with Netmums, the parenting organisation, and commercial radio station Heart FM ...

Digital UK puts focus on London 2012 switchover

By Ariane Osman, 15 September 11, 12:55

The capital's analogue TV signal will be switched off on 4 April. To promote the switchover, Digital UK is running a 6m TV, radio, local press and online advertising campaign. A TV ad features a female viewer who is unaware of the switch to digital. The character's TV stops working during a ...

More brands to sign up to Start sustainability initiative

By Loulla-Mae Eleftheriou-Smith, 22 July 11, 12:55

activities for Start Today with each other by using the strapline "Start something good today" across radio ...

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global

By Loulla-Mae Eleftheriou-Smith, 16 June 11, 12:00

, print and destination marketing. A work-experience placement at radio station Aire FM, in Leeds, turned ... five of us in a room in Holland Park with this dream to take on Capital Radio,' she says. As head ... . He had set up Virgin Radio in London the week before Heart FM launched. The competitors got to know ...