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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

with the donkey. Favourite media Capital Radio and news feeds. 'News is in real-time, and important news ...

LG Mobile targets style-conscious consumers

By Matthew Chapman, 03 May 12, 01:40

to "sold-out" events to LG customers, through promotions in-store, online, on radio and in press ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

, Visa.co.uk/goldenspace. The campaign will subsequently be rolled out across digital, print, radio ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

, Absolute Radio Apple launches for entertainment media owners have become as important to report ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

to share ideas about "the best night out". Last year, the campaign ran in 50 cities worldwide, using radio ...

Revolution: Mobile World Congress: A delegate's view

By Eric Bader, 06 March 12, 10:00

to interactions audio codes. These can be embedded in a television, radio or cinema ad, or even an outdoor ...

Top trends for marketers from CES 2012

By Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 12, 12:00

to consumers in new contexts. TV, radio, gaming and interactive systems in cars are all being enhanced ... to marketers? For consumers, having access to their trusted social circles is making TV, radio and even ...

Sony shifts Christmas adspend to radio and online

By Matthew Chapman, 18 October 11, 08:30

Sony is moving investment from TV advertising into radio and online media in an overhaul of its UK ... The brand is to focus its seasonal campaign on a radio ad voiced by Sherlock actor Benedict Cumberbatch, giving details of a 150 cash-back offer on Sony s Smart TVs. Last year, the company s high-profile Christmas Carol TV campaign, starring actor Sir Derek Jacobi, offered customers a refund equivalent ...