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Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 08:30

turbulent four-year stint as chief executive of Guardian Media Group (GMG), McCall is bedding in a strategy ... career at GMG was marred by criticism of spending 100m on relaunching The Guardian in a Berliner ...

Flybe in £9m brand repositioning

By Loulla-Mae Eleftheriou-Smith, 24 April 12, 08:30

The campaign, created by ad agency Souk, encompasses TV, press, outdoor, radio and digital. It introduces the strap-line: Making flying better. The fresh positioning primarily targets business travellers, who account for about 45% of Flybe s customer base. The strategy emulates easyJet s focus ...

'Flawsome' brands will win battle for consumers' hearts

By Nicola Clark, 20 April 12, 12:00

Association chairman, told BBC Radio 5 Live that, while 'every conceivable scenario of security threat ...

Thomas Cook fights back with major 'explore' campaign

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 09:25

The campaign encourages consumers to enjoy Thomas Cook's range of holiday destinations at home and abroad. The TV ad, which breaks tonight, will be supported by radio, retail and digital activity. Thomas Cook is launching the campaign in spring, instead of the traditional post-Christmas booking period ...

Holiday Inn promotes Olympic Village association with campaign

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 08:30

The chain, part of InterContinental Hotels Group (IHG), is looking to promote the fact that it will house more than 17,000 athletes in the Olympic Village. TV, outdoor, radio and digital activity, which breaks on 12 March, will feature a host of Olympic hopefuls using Holiday Inn facilities ...

Morrisons partners Disney for 'biggest-ever giveaway'

By Matthew Chapman, 05 March 12, 09:14

, including online, print and radio. The 46 holidays being given away this Easter are not standard stays ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...

TfL launches 'Get Ahead Of The Games' ads

By Gemma Charles, 30 January 12, 10:41

The drive, called 'Get Ahead Of The Games', aims to raise awareness of transport "hotspots" primarily in London, but also in other affected parts of the UK. Created by M C Saatchi, it will run across press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ...