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Brand backers await World Cup 2018 decision

By John Reynolds, 02 December 10, 09:07

and advertising industry, and that global brands would invest more in airtime, print and online advertising ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

buyers what its products will look like when constructed. 95.8 CAPITAL FM Since Global Radio ... station' - has resonated with listeners, and the success has been so great that Global Radio is now taking ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...

BEST GLOBAL BRANDS 2010: Google goes from strength to strength

By Arif Durrani, 16 September 10, 01:01

in this year's top 20 Best Global Brands, as compiled by Interbrand. ... . The Interbrand Best Global Brands ranking is based on analysis of how a brand touches and benefits ...

Sector insight: Optical goods and eyecare

By Jane Bainbridge, 28 April 10, 12:48

by global suppliers. Two of these - Luxottica, which owns brands such as Ray-Ban and Oakley, and holds ...

Biggest brands: BrandZ top 100 global brands

By Nicola Clark, 27 April 10, 12:00

The latest BrandZ list of the top 100 global brands shows that established names have bucked ... %, to $2.04tn, according to the BrandZ Global Brands study. This brings the total increase in the value ... through the recession'. However, they cannot easily dismiss the enduring power of the biggest global ... %. Last year there were only six UK brands in the top 100 - with a combined global brand value of $120bn ...