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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

-on to the already tough task of identifying relevant audiences. David Torres, global manager of chemicals ... . They are likely to be retired, working-class people and tend to read the Radio Times. They are horrified ...

Ikea launches 'snap a napper' Facebook competition

By Matthew Chapman, 03 April 12, 09:16

, as well as radio activity on Absolute Radio. Follow Matthew Chapman at @mattchapmanUK ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global

Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?

By Staff, 15 February 12, 10:00

RAPP's Ian Haworth, global chief creative officer, and Adrian Whatman, design director, talk us ... Click on the image to enlarge. Marketing cover image by RAPP ( 15 February 2012) Ian Haworth, global chief creative officer at RAPP (top) and Adrian Whatman, design director, RAPP (bottom), said: "We wanted the cover to convey a sense of ambivalence can Tesco's Clubcard pull off a ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

The sponsorship uses the Rexona global brand identity as the Sure brand name is only used ... by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ... -efficacy, high-precision, high-performance brand like Clear Men" can offer them. Pablo Gazzera, global brand ...