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Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

-end global destinations. Low-cost airlines such as easyJet haven t been immune to the affects of fuel ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

in August. It will be supported by radio, digital and PR activity. As part of the activity, Hovis ...

Weight Watchers appoints Davidson to head marketing

By Matthew Chapman, 11 May 12, 01:18

The dieting brand will task Davidson with heading up brand strategy, which will include the development of integrated marketing campaigns. Weight Watchers recruited Davidson after Reisser-Weston left in order to become global brand director at Castrol. Davidson will be supported in her role ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

to the ad. Michael Dwan, senior director of global creative solutions at Microsoft EMEA, said: "The new ... highly interactive gaming environment." Earlier this month, Pepsi unveiled its first global marketing ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global business ... to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ... . You can have a big brand globally if you have a 5% penetration, such as our skincare brands, Simple ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 12, 12:00

MAYBE - Jan Gooding, Global marketing director, Aviva The one thing we know about social media is that news travels incredibly fast to huge numbers of people and inspires action. Any brand owner's worst nightmare would be a slip-up being magnified to such an extent it causes the loss ...

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

. Third, HR and marketing are really one force. Samsung's ambition to be a global power-brand was realised ...

RIM names new CMO to 'sharpen focus'

By Sarah Shearman, 09 May 12, 10:50

since recorded disappointing sales . Prior to Lightsquared, Boulben was global director ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

. William Lunderman, vice-president global strategic brand design, Colgate Palmolive Lunderman has been ... million globally. ...

Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate ... Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...