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Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

's bigger than coffee', which was lauded as its fresh global positioning. So why the change? Cranna ... that with the premium single-cup segment being the fastest-growing area of the global coffee industry, 'it's right ... marketing investment, as it is late to the party in a sector where Nestle's Nespresso, the global market ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

at Alexandra Palace in North London. Hans Erik Tuijt, the brewer s global activation manager, said: We ...

Medical body calls for Olympic ban on Coke and McDonald's

By Daniel Farey-Jones, 16 April 12, 09:43

or sugar-free." A McDonald s spokesperson said: "As a global brand our sponsorship and long ...

Burger King pushes innovation message with first lamb recipe

By Matthew Chapman, 29 March 12, 10:17

to split from global agency Crispin Porter Bogusky (CP B) and take a more regional approach ...

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

By John Reynolds, 09 March 12, 01:30

and Paralympics. Speaking at the Global Sports Forum in Barcelona, the Locog chairman said the "libertarian ...

McDonald's trials concept restaurants with enhanced children's facilities

By Nick Batten, 25 January 12, 01:44

's global operations has reported annual revenues of $27bn ( 17.35m) ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

. Morag Blazey, global practice leader for advertising intelligence at Ebiquity, which sourced this year ... is riding high not just in the Adwatch of the year table, but also in the marketplace. Radio specialist ... , radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

late for Britain to take the fight to upstart emerging markets. 'We are allowing our global status ... for thinking it was a day of dwelling on economic woes. However, the theme of global leadership was embedded ... companies must search out opportunities at home and overseas to maintain their positions as global leaders ...