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Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian ... Phillips has also joined Tata Global Beverages as its new out-of-home controller in the UK, looking after ... India, the company launched Tata Global Beverages Re-imagination Scholarships with Brunel University ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

this year that aimed to bring the Alps to London . A new global digital platform, www ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

in August. It will be supported by radio, digital and PR activity. As part of the activity, Hovis ...

Weight Watchers appoints Davidson to head marketing

By Matthew Chapman, 11 May 12, 01:18

The dieting brand will task Davidson with heading up brand strategy, which will include the development of integrated marketing campaigns. Weight Watchers recruited Davidson after Reisser-Weston left in order to become global brand director at Castrol. Davidson will be supported in her role ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

to the ad. Michael Dwan, senior director of global creative solutions at Microsoft EMEA, said: "The new ... highly interactive gaming environment." Earlier this month, Pepsi unveiled its first global marketing ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global business ... to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ... . You can have a big brand globally if you have a 5% penetration, such as our skincare brands, Simple ...

Desperate Housewife Eva Longoria becomes face of Sheba

By John Reynolds, 08 May 12, 11:49

global campaign, marking the first time the brand has used a celebrity face to head up its advertising. ... owners. The campaign will kick off with a global TV ad which airs from May 2012 and in the UK from ... . Along with the global TV campaign, the activity also run across print, digital, PR and in-store activity ...

Gallo teams up with Universal Pictures for film club drive

By Gemma Charles, 08 May 12, 08:30

Family Vineyards portfolio of wines and a global CSR push under its Barefoot brand, to help consumers ...

Pepsi releases limited-edition Michael Jackson cans for global push

By Loulla-Mae Eleftheriou-Smith, 03 May 12, 04:30

PepsiCo has struck a global partnership with the estate of Michael Jackson, who died in 2009. The activity will go live in China this week, before rolling out globally. The promotional work will feature ... ' strapline. The work is part of Pepsi's 'Live for Now' campaign , the brand's first global campaign ...