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Toyota launches digital teaser campaign for its latest sports car
' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...
NBA gets serious about cracking UK
the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ...
Jaguar steps up social media strategy to boost innovation
to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... Twitter campaign. It is also looking to target emerging markets such as China through its global social media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
Google's Schmidt says he 'disagrees' with EU competition concerns
platforms for search advertising. The EU has powers to fine Google up to 10% of its global revenues ...
Novak Djokovic to wear Uniqlo at French Open
Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand
The changing face of music tie-ups
companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ... to ads featuring Ray Charles almost 50 years ago, recently struck a global partnership with Spotify ... -president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ...
Brand builder: Under Armour
. - Less is more - sign fewer ambassadors, but make sure they are big names that can be used globally ...
My Secret Work Weapon: My iPhone acts as an office when I'm out in the field
my valuable contacts and I can listen to any of our radio stations at any time through our apps ...
Google Chrome beats IE to become the world's favourite browser
The figures show that during the past week Chrome had a 33% share of the global market, compared to Internet Explorer's 32% and Firefox's 25%. Chrome briefly overtook Internet Explorer in March. Chrome ... marketing push to date, with a global campaign promoting storytelling on the web and a digital graphic novel ...
Apple cements most valuable brand status as UK's giants slide
valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...
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