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Tesco gives ready meals multimillion-pound revamp

Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range . The first lines to be upgraded ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

. - Less is more - sign fewer ambassadors, but make sure they are big names that can be used globally ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

to grips with radio , a medium it has traditionally neglected. Finally, we fished to see what Inglis ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

its 'Never Knowingly Undersold' campaign to radio, it was announced today. ... teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week on the creative challenges that radio brings." Inglis also explained how the retailer had historically shied ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

The month-long Clubcard Exchange promotion launches today (14 May) and will allow customers to change 5 of Clubcard vouchers into a 10 exchange token, which can be spent on a range of non-grocery products including clothes, furniture, toys and electrical goods. A television and radio campaign ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...

M&S' Steven Sharp: Why celebrity is vital to our marketing

By Matt Chapman, 03 May 12, 10:00

Marks Spencer has reaffirmed its commitment to two vital strands of its marketing celebrity-fronted campaigns and environmental programme 'Plan A' by unveiling Joanna Lumley as its 'global eco-ambassador'. She will be the poster girl for its partnership with Oxfam and the pair's 'shwopping' campaign ...