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HP to cut 27,000 jobs in next two years

Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure ... and to fund the long term health of the company. "We are setting HP on a path to extend our global ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ... with the donkey. Favourite media Capital Radio and news feeds. 'News is in real-time, and important news ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Chelsea Apps factory launches Tom Daley Dive game

on a global leader-board. 'Tom Daley Dive' challenges players to master the art of diving using timed touchscreen gestures to roll, twist and tuck their way onto the global leader board. Daley ...

Samsung launches social media hub for Olympics activity

The Everyone s Olympic Games app, created by Jam, works as a social media hub for Samsung s Olympics content, and includes information on Samsung-sponsored athletes, the Olympic Torch Relay and the Samsung Hope Relay. It also enables users to apply to be a Samsung Global Blogger for the Olympic Games ...

HP prepares to cut up to 30,000 jobs

leader in the UK in terms of PC sales but is suffering globally as consumers turn away from PCs ...

Brand Health Check: Vertu

by individuality. Vertu has become a credible global luxury brand and has a unique market position. By ignoring ...

Helen Edwards: How Samsung trumped Nokia

. Third, HR and marketing are really one force. Samsung's ambition to be a global power-brand was realised ...

RIM names new CMO to 'sharpen focus'

since recorded disappointing sales . Prior to Lightsquared, Boulben was global director ...

Nike marketing boss attacks 'old' approach to social-media

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new

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