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Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

by individuality. Vertu has become a credible global luxury brand and has a unique market position. By ignoring ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

Tipple, who joined Virgin Group last month, left Yahoo! at the start of the year following a major restructure, which led to the decentralisation of the internet company s global marketing function ... years, holding several roles including global marketing manager for Vodafone Asia. ...

ISBA Conference: Mobile can become 'seventh mass media'

By Daniel Farey-Jones, 21 March 12, 01:07

team estimates that global sales of mobile phones will total 1.7 billion this year, dwarfing Gartner estimates of 368 million global sales of PCs. There are 4.1 billion active mobile phone users out of a global population of seven billion, Wood said. But rather than a network operator or handset maker, he ...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

will be increasingly available across Europe as their global market shares continue to expand. On the first day ...

Nokia puts location-based services at heart of smartphone strategy

By Matt Chapman, 22 February 12, 08:00

products and outline its marketing strategy . Steven Overman, vice-president, global head of marketing ... of a Nokia tablet. Q A: STEVEN OVERMAN, VICE-PRESIDENT, GLOBAL HEAD OF MARKETING CREATION ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

By Matthew Chapman, 16 February 12, 10:00

offered the cheapest average electricity in all regions. Activity ran on TV, press and radio ...

Barclays hires former Vodafone marketing chief Wheldon to brand role

By Alex Brownsell, 09 February 12, 10:27

Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate ... Wheldon, who left his role as global brand director at Vodafone in April 2010 , has been hired as head of brand, reputation and citizenship across Barclays Group. It is understood he will be tasked ... should come to an end . Prior to joining Vodafone, Wheldon spent four years as global advertising ...

Pampering brands Nivea and Maybelline score well in brand survey

By John Reynolds, 01 February 12, 02:09

of more than 550 global brands and then surveyed more than 22,000 consumers to rank the brands ... . Globally, Apple also won out as the top international desirable brand, ahead of Google and Sony ... scores. However, troubled BlackBerry's brand score fell 2% globally and 5% in the UK ...