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Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

across the airline's global markets. He will lead the strategy and delivery for the overall British ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing ... Sheraton, the luxury global hotel brand owned by Starwood Hotels and Resorts, has undergone a $6bn ... Sheraton. What were the challenges you faced when embarking on the project to renovate the global ... in the same city, and appeal to a different clientele. With Sheraton being so global and being in so many ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

-end global destinations. Low-cost airlines such as easyJet haven t been immune to the affects of fuel ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ...

Flybe in £9m brand repositioning

By Loulla-Mae Eleftheriou-Smith, 24 April 12, 08:30

The campaign, created by ad agency Souk, encompasses TV, press, outdoor, radio and digital. It introduces the strap-line: Making flying better. The fresh positioning primarily targets business travellers, who account for about 45% of Flybe s customer base. The strategy emulates easyJet s focus ...

'Flawsome' brands will win battle for consumers' hearts

By Nicola Clark, 20 April 12, 12:00

Association chairman, told BBC Radio 5 Live that, while 'every conceivable scenario of security threat ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

Tipple, who joined Virgin Group last month, left Yahoo! at the start of the year following a major restructure, which led to the decentralisation of the internet company s global marketing function ... years, holding several roles including global marketing manager for Vodafone Asia. ...

IHG launches hotel brand for Chinese consumers

By Loulla-Mae Eleftheriou-Smith, 19 March 12, 12:55

The Hualuxe brand has been backed by a multi-million dollar brand investment and will roll out across China from late 2013. IHG plans to launch the brand globally, but has not set a timescale for this yet. Hualux Hotels and Resorts has been designed to demonstrate pride in Chinese customs ...