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Editor's comment: Google's evolution is key

advertising operations, which now contribute $3.5bn (10%) of gross global revenue. However, beneath ...

Tune Group to sponsor Premier League refs

, with an estimated cumulative global TV audience of more than three billion. The partnership delivers a range ... . "Communicating to English football s three billion viewers globally presents the Tune Group of Companies with a powerful global branding tool for us in enhancing our brand awareness, not only facilitating our regional ...

Digital Work: From brief to browser

's global headquarters in New York, Tribal DDB London was eventually selected to promote the launch ... their competitors' buildings and wipe them off the map. Media Plan As this was a global digital campaign ... and tailor it to their specific country of origin. From a global standpoint, the media plan ...

Future TV: Telly's vision

, who had to put his subject's head in a vice for three minutes to minimise movement. Radio ... made it the next day's lead story, with the headline: 'See Over Radio For First Time.' Slow uptake ... These German sets from the early 1960s incorporated a TV, record player and radio receiver. They stood almost ...

Rajar chief executive de la Bedoyere to join RSPCA

at The Mail on Sunday. Rajar collects and processes radio diaries from respondents. Those radio diaries form the basis of the official measurement and profile of commercial and BBC radio stations in the UK. Commercial radio stations also use Rajar figures when trading radio airtime. De la Bedoyere was known as one ...

Andrew Walmsley on Digital: Why old and new don't mix

institutions to sell securities to global investors that were based on home loans taken out by US consumers ...

Whatever happened to fair play?

of the process. 'We held a pitch because we wanted to change from working with all six global networks to one ... . During an e-auction pitch being run by a global computer company, an agency head got so carried away ...

Brand Health Check: Bold

' - not optimal during a global recession. Bold's identity crisis goes to the heart of its proposition. Washing ...

Helen Edwards on Branding: The third way

: the global number three to Hewlett-Packard and Dell in PCs has pursued a segmentation strategy, focusing ...

Andrew Walmsley on Digital: Media agency meltdown

global media account is rumoured to have changed hands recently for 0.5%. Nobody on the board ...

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