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My Secret Work Weapon: Show no fear when it comes to change - it's inevitable

By Jan Gooding, Global marketing director, Aviva, 04 April 12, 08:00

I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'

Branding: Design choice - Munchy Seeds

By Don Williams, Chief executive, PI Global, 19 August 08, 12:00

The power of suggestion is an astonishing thing. This brand's ability to persuade normally rational people that eating something you would normally find in the bottom of a budgie cage is not only a he...

Adwatch: Specsavers - 'No regrets'

By Richard Storey, Global strategy officer, M&C Saatchi, 12 February 08, 12:00

Consistency is one of the most highly valued characteristics in marketing.

Retail News: Retail choice - Asda Essentials, Northampton

By Bryan Roberts, Global retail research manager, Planet Retail, 12 April 06, 12:00

The Asda Essentials store in Northampton is all about the Asda brand - or as the retailer puts it, 'We're so proud of the Asda brand, we've built a store around it.' With manufacturers' brands making ...

Branding News: Design choice - Roundabout Playpump

By Duncan Goose, Founder, Global Ethics and One Water, 29 June 05, 11:34

Africa is high on everyone's agenda, especially as we look forward to Live 8 and Make Poverty History. So I wanted to celebrate the kind of inspirational design that is making a real difference to com...

BRANDING: Design choice - Celtic shirt

By Lawson Muncaster, Vice-president, global ad sales, Metro International, 22 May 03, 12:00

I first felt the passion for Celtic's distinctive green-and-white hooped shirts as a six-year-old boy when my father took me to my first game at the club's Parkhead ground. Since then I have been a de...

Opinion: Marketing Society - Let's begin B2B dialogue

By Justin Basini, global head of marketing & communications, global banking, at Deutsche Bank and a, 13 July 05, 12:53

trades and masters of none. Yet the reality is that 35% of all global adspend is either corporate or B2B. The marketing budgets set aside by the global banks for B2B run into billions of dollars ...

There are no global brands...

20 November 02, 09:00

...or are there? The question put to global consumers uncovered truths that challenge the 'No Logo ... In an era of growing tribalism and anti-capitalism the concept of global brands is meaningless ... think about global brands? How local should global brands get? Are political views damaging your brand? And what are the implications for marketers of global brands that reflect American values? Research ...

THERE ARE NO GLOBAL BRANDS ..

By JENNIFER HISCOCK, 21 November 02, 12:00

... or are there? The question put to global consumers uncovered truths that challenge the 'No Logo ... In an era of growing tribalism and anti-capitalism the concept of global brands is meaningless ... really think about global brands? How local should global brands get? Are political views damaging your brand? And what are the implications for marketers of global brands that reflect American values ...

MEDIA: VNU goes Global

By ANNE-MARIE CRAWFORD, 11 March 99, 12:00

Global Media Representatives in California to form Global Media. The objective is to offer clients ... VNU Business Information Europe has merged its international sales group with the newly acquired Global Media Representatives in California to form Global Media. The objective is to offer clients and agencies help in putting together global advertising campaigns. ...