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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

-end global destinations. Low-cost airlines such as easyJet haven t been immune to the affects of fuel ...

Cobra attempts to overtake 20 beer brands with £4m campaign

By Loulla-Mae Eleftheriou-Smith, 02 March 12, 09:01

position of London as a global destination, past experience in other host cities suggests that demand ...

VIDEO: Mark Ronson and James Eadie on Coca-Cola's 'Move to the beat' campaign

By Loulla-Mae Eleftheriou-Smith, 17 February 12, 01:25

At a Coca-Cola press launch yesterday, Eadie said that music is a "fantastic passion for Londoners and teens in particular". "This is a great opportunity for us, it s not just about London but about our global campaign that will take music and fuse it with sport in an innovative way that will go out ...

Coke Zero introduces 'taste the possibilities' pan-Euro push

By Loulla-Mae Eleftheriou-Smith, 13 February 12, 01:07

to participate in an open audition to become a dancer in an upcoming global ad campaign . Follow Loulla ...

Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

, with the intention of making Jeep the company's only remaining global marque. In an effort to re-connect with UK ...

Unilever's Weed talks media connectivity and consumer behaviour

By Arif Durrani, 13 January 12, 01:12

for marketers to try and reach them, according to Keith Weed, global chief marketing officer of Unilever. ... more, in terms of how we engage with our consumers and how we build campaigns." The global marketer ...

Asics ad extols non-professional athletes

By John Reynolds, 04 January 12, 12:24

to appear in its global TV campaign, which focuses on the work and dedication needed to become a top athlete.

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

. Morag Blazey, global practice leader for advertising intelligence at Ebiquity, which sourced this year ...

Heineken rolls out responsible drinking digital campaign

By Sarah Shearman, 12 December 11, 11:38

, as part of its wider global 'Open Your World' campaign. ... that drinking responsibly can be aspirational." Heineken rolled out its global ad campaign, which introduced ... in Facebook, signing a global ad partnership , which will see the two companies collaborate on digital ...