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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ... when building global brands was top of the agenda, today it's shifting back to front-line marketers ... centrally at a global or regional level, but now, says Fielding, 'in this fast-changing landscape, you have ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... Twitter campaign. It is also looking to target emerging markets such as China through its global social media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

platforms for search advertising. The EU has powers to fine Google up to 10% of its global revenues ...

Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ... to ads featuring Ray Charles almost 50 years ago, recently struck a global partnership with Spotify ... -president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian ... Phillips has also joined Tata Global Beverages as its new out-of-home controller in the UK, looking after ... India, the company launched Tata Global Beverages Re-imagination Scholarships with Brunel University ...

HP to cut 27,000 jobs in next two years

By Matthew Chapman, 24 May 12, 09:03

Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure ... and to fund the long term health of the company. "We are setting HP on a path to extend our global ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ... . STAT ATTACK $3.4bn - Microsoft's global spend on marketing and sales for the quarter ending 31 ...