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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

-on to the already tough task of identifying relevant audiences. David Torres, global manager of chemicals ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global

Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?

By Staff, 15 February 12, 10:00

RAPP's Ian Haworth, global chief creative officer, and Adrian Whatman, design director, talk us ... Click on the image to enlarge. Marketing cover image by RAPP ( 15 February 2012) Ian Haworth, global chief creative officer at RAPP (top) and Adrian Whatman, design director, RAPP (bottom), said: "We wanted the cover to convey a sense of ambivalence can Tesco's Clubcard pull off a ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

The sponsorship uses the Rexona global brand identity as the Sure brand name is only used ... by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ... -efficacy, high-precision, high-performance brand like Clear Men" can offer them. Pablo Gazzera, global brand ...

Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

, with the intention of making Jeep the company's only remaining global marque. In an effort to re-connect with UK ...

Clarins goes for direct sales with digital rollout

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 11:44

Clarins Group, the private cosmetics company, has launched a UK online store as part of a global

EC proposes data fines of up to 2% of global turnover

By Daniel Farey-Jones, 25 January 12, 03:44

regulator to fine companies up to 2% of their global annual turnover for serious violations. ... The reforms proposed by the EC's justice commissioner Viviane Reding envisage a sliding scale of fines, which would start at 250,000 or up to 0.5% of global turnover for less serious offences ... , said: "The proposed legislation is the most radical global attempt ever to regulate the increasing ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

-led strategy to reward marketers who are prepared to take risks, and back creative ideas. At a global briefing ... over global capitalism is more than fleeting unrest. The generational gap between fearful parents ...