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Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate ... Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Pepsi unveils first global campaign

By Loulla-Mae Eleftheriou-Smith, 01 May 12, 08:30

Pepsi is launching its first global marketing campaign, with a strategy to align itself closely ... -enabled concerts" this summer. The approach mirrors Coca-Cola s global strategy to align itself with popular artists such as Mark Ronson. Brad Jakeman, PepsiCo s president of global enjoyment brands, described ...

Unilever rolls out £2m Comfort Exhilarations campaign

By Loulla-Mae Eleftheriou-Smith, 30 April 12, 01:15

Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

of the global drive broke in June last year, with an expectation for the strapline to state "Small actions, big ... agricultural raw materials sustainably. Unilever said that globally, 24% of its total agricultural raw ...

Audi presents brand manifesto in global campaign

By Alex Brownsell, 18 April 12, 08:30

Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its

James Bond to swig a Heineken in Skyfall

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 02:26

in Heineken's ads for the first time . The global ads, themed around Heineken s 'Open Your World' campaign ...

Brand barometer: NSPCC viral campaign reviewed

05 April 12, 09:25

in flagrante. Sony Xperia: Made of Imagination Sony Mobile s global TV ad for its Xperia handsets ...

Skype bids to show off 'richer experience'

By Sarah Shearman, 02 April 12, 09:58

Skype is embarking on its largest consumer marketing push to date, with a $12m (£7.5m) global ... The internet calling service, which was acquired by Microsoft in October last year for $8.5bn ( 5.2bn) , is launching a digital and outdoor campaign in the UK and US today. Francie Strong, director of global marketing at Skype, told Marketing that the campaign, created by Pereira O Dell, aimed ...