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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... Twitter campaign. It is also looking to target emerging markets such as China through its global social media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Yell loses marketing chief Ashmore amid overhaul

By Matthew Chapman, 22 May 12, 08:30

she was global chief marketing capability officer. Yell group revenue decreased by 14% in the year ...

Chelsea Apps factory launches Tom Daley Dive game

By Nick Batten, 18 May 12, 04:58

on a global leader-board. 'Tom Daley Dive' challenges players to master the art of diving using timed touchscreen gestures to roll, twist and tuck their way onto the global leader board. Daley ...

RIM names new CMO to 'sharpen focus'

By Sarah Shearman, 09 May 12, 10:50

since recorded disappointing sales . Prior to Lightsquared, Boulben was global director ...

Anheuser-Busch InBev's global CMO exits

By John Reynolds, 27 April 12, 01:15

Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer

Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy

Carlsberg targets 'beer-haters' with Copenhagen lager

By Gemma Charles, 03 April 12, 08:30

global brand. According to Carlsberg, the design is intended to reflect the Danish capital s urban ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

Tipple, who joined Virgin Group last month, left Yahoo! at the start of the year following a major restructure, which led to the decentralisation of the internet company s global marketing function ... years, holding several roles including global marketing manager for Vodafone Asia. ...

Fujitsu to drive mobile launch with 'significant' marketing investment

By Matthew Chapman, 28 February 12, 02:00

to drive its entry to the market. The mobile firm is gearing up to launch globally because its domestic ...

Reckitt Benckiser ramps up Durex global digital plans

By Sarah Shearman, 28 February 12, 08:00

Reckitt Benckiser (RB) is looking to enhance the global digital presence of its Durex brand. ... The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ...