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HP to cut 27,000 jobs in next two years
Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure ... and to fund the long term health of the company. "We are setting HP on a path to extend our global ...
HP prepares to cut up to 30,000 jobs
leader in the UK in terms of PC sales but is suffering globally as consumers turn away from PCs ...
Sector Insight: soap, bath and shower
. William Lunderman, vice-president global strategic brand design, Colgate Palmolive Lunderman has been ... million globally. ...
Sector Insight: Childrenswear
to School and Easter 5 or less campaigns. He has also worked for Wal-Mart international as global marketing ...
Samsung overtakes Nokia to become world's top handset seller
shipped by Nokia, according to Strategy Analytics. In total, global handset shipments increased 3% year ... , global handset shipments grew just 3%. "Five years after it captured the number-two spot from Motorola ... director at Strategy Analytics, said: "Nokia's global handset shipments declined a huge 24% annually to 82 ...
Starbucks sales boosted by Fairtrade espresso shot
unveiled selected results for its UK operations, to coincide with the disclosure of its global financial ... for weeks." The print and digital campaign ran earlier this year. Globally, Starbucks reported a ... 176 stores globally in the period, including its 3,000th store across China/Asia. Follow John ...
Brand barometer: NSPCC viral campaign reviewed
in flagrante. Sony Xperia: Made of Imagination Sony Mobile s global TV ad for its Xperia handsets ...
Sector Insight: Crisps and salty snacks
, Tyrrells Rudgard has held his current position since 2010. He joined from Cadbury, where he was global ...
Brand barometer: Kony 2012 viral film reviewed
strategic move to stage a global social coup, with a little help from key influencers such as Oprah Winfrey ... global tour. ...
Is marketing at a crossroads?
Pitched squarely at those operating in and around adland, but embedded within a wider narrative that drew upon global trends in behaviour and consumption, I believe Weed might have captured the zeitgeist ... in 'Who Cares Wins', a new book by David Jones, the global chief executive of Havas. The 45-year ...
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