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Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian ... Phillips has also joined Tata Global Beverages as its new out-of-home controller in the UK, looking after ... India, the company launched Tata Global Beverages Re-imagination Scholarships with Brunel University ...

Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate ... Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...

Pepsi releases limited-edition Michael Jackson cans for global push

By Loulla-Mae Eleftheriou-Smith, 03 May 12, 04:30

PepsiCo has struck a global partnership with the estate of Michael Jackson, who died in 2009. The activity will go live in China this week, before rolling out globally. The promotional work will feature ... ' strapline. The work is part of Pepsi's 'Live for Now' campaign , the brand's first global campaign ...

Pepsi unveils first global campaign

By Loulla-Mae Eleftheriou-Smith, 01 May 12, 08:30

Pepsi is launching its first global marketing campaign, with a strategy to align itself closely ... -enabled concerts" this summer. The approach mirrors Coca-Cola s global strategy to align itself with popular artists such as Mark Ronson. Brad Jakeman, PepsiCo s president of global enjoyment brands, described ...

Anheuser-Busch InBev's global CMO exits

By John Reynolds, 27 April 12, 01:15

Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer

Audi presents brand manifesto in global campaign

By Alex Brownsell, 18 April 12, 08:30

Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its

Yahoo to axe 2,000 jobs in global restructure

By Daniel Farey-Jones, 04 April 12, 02:56

Yahoo is eliminating 2,000 of its nearly 14,000-strong global workforce, with sources suggesting

The Body Shop signs up Lily Cole as global brand ambassador

By Loulla-Mae Eleftheriou-Smith, 23 March 12, 12:19

The Body Shop, the L'Oréal-owned brand, has named supermodel Lily Cole as its global brand ... a global repositioning of the brand last August , which was believed to introduce a loyalty scheme ... stores rolling out globally, the first of which will open in Hungary in April this year. The Body Shop ... 's global activities, including the commitment to reduce its CO2 emissions from its stores by 50% by 2020 ...

Ask.com's senior global marketing director departs as marketing shifts to US

By Sarah Shearman, 21 March 12, 09:27

Ask.com, the IAC-owned search-and-answer service, has parted company with its senior global ... and alignments of Ask.com's global Q A message." Shane McGilloway, chief revenue officer, is overseeing its global marketing strategy. According to a spokeswoman, Bartlett's was the only marketing role ... in January, which is a 77.4% growth year on year. Globally, Ask.com received 198 million unique visitors ...

Sony Mobile readies 'made of imagination' global push

By Matthew Chapman, 19 March 12, 01:25

Sony Mobile is launching a global campaign this Saturday with a 60-second spot by feature film ... The script for the global campaign is based verbatim on the thoughts of an eight-year-old boy with creative using the same stop-motion animation techniques used by Anderson in his 2009 film 'Fantastic Mr ... and imagination to drive connected experiences that interest and excite them." The 'Made of Imagination' global ...