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Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate ... Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

to engage with a global audience. Craig Hepburn, Nokia global director, social media , says the channel ...

Desperate Housewife Eva Longoria becomes face of Sheba

By John Reynolds, 08 May 12, 11:49

global campaign, marking the first time the brand has used a celebrity face to head up its advertising. ... owners. The campaign will kick off with a global TV ad which airs from May 2012 and in the UK from ... . Along with the global TV campaign, the activity also run across print, digital, PR and in-store activity ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...