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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ... when building global brands was top of the agenda, today it's shifting back to front-line marketers ... centrally at a global or regional level, but now, says Fielding, 'in this fast-changing landscape, you have ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

. It simply reflects the shift in global economic power away from the West. This deal is more ... will become the powerhouse of the global economy must be a good thing. Notwithstanding their politics ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

to green. Having just got off a plane, the most sedentary of times for global marketers, this lack ... for Nike. He oversees the company's global strategy for how digital technology will help athletes improve ... across the globe through his roles in EMEA, the Americas and, currently, at its global headquarters ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy

Marketing Guru on... why meaningless brand surveys do not matter

By Will Harris, 30 March 12, 12:00

bank and the money-pit that is my French summer house. But a meaningful, global brand, at number five, ahead of another 295 global brands? It seems odd that it has come out so well, along with a few other ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

Tipple, who joined Virgin Group last month, left Yahoo! at the start of the year following a major restructure, which led to the decentralisation of the internet company s global marketing function ... years, holding several roles including global marketing manager for Vodafone Asia. ...

THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention

By Nicola Clark, 12 October 11, 12:00

Gloyne, global talent acquisition manager at Nokia, says that today's recruitment landscape requires a ...

BrandMAX digest: 'B' is for business as well as for brands

By Staff, 30 September 11, 12:00

global football brand communications director, Ed Elworthy , told delegates that when Nike's 'Write ... of research in brand and creative development. Ed Elworthy, global football brand communications director ... . It was a theory that was picked up throughout the event, with Gurmej Bahia, director of global customer ...