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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

do better to hold their nerve, according to Robin Grant, global managing director, We Are Social ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice ... was to create the Facebook Client Council (see below). In her global bird's-eye view, and through working ... measure. You can have a million fans, but it can t just be about fan acquisition." For Facebook s global ...

My Secret Work Weapon: Show no fear when it comes to change - it's inevitable

By Jan Gooding, Global marketing director, Aviva, 04 April 12, 08:00

I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'

Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

Tipple, who joined Virgin Group last month, left Yahoo! at the start of the year following a major restructure, which led to the decentralisation of the internet company s global marketing function ... years, holding several roles including global marketing manager for Vodafone Asia. ...

HSBC signs four-year Cutty Sark sponsorship

By Matthew Chapman, 23 March 12, 01:15

, to highlight its own global trading heritage. ... of the old tea clippers. Today it is an emblem of Britain's heritage as a pioneer of global trade ... and excitement that global trade represents." Follow Matthew Chapman at @mattchapmanUK ...