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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ... to ads featuring Ray Charles almost 50 years ago, recently struck a global partnership with Spotify ... -president, Smirnoff global marketing, communications and digital at Diageo, digital music marketing is about creating ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

. It simply reflects the shift in global economic power away from the West. This deal is more ... will become the powerhouse of the global economy must be a good thing. Notwithstanding their politics ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

department of a big global brand, weaving past people intently focused on screens, and realise that, were ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global business ... to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ... . You can have a big brand globally if you have a 5% penetration, such as our skincare brands, Simple ...