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Toyota launches digital teaser campaign for its latest sports car

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

Jaguar steps up social media strategy to boost innovation

to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... Twitter campaign. It is also looking to target emerging markets such as China through its global social media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Apple cements most valuable brand status as UK's giants slide

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

Toyota brings 'Always a Better Way' global positioning to UK

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate ... Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...

We'll Call You: Land Rover

200 of these available globally, and just five in the UK. Mktg If I am interested in buying one ...

Unilever tops 2012 Marketing Society Awards nominations

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Nissan's soaring sales: the strategy behind the success

Global Brands survey, Nissan lagged in 90th place with a valuation of about $3bn, trailing Toyota, 11th ...

Audi presents brand manifesto in global campaign

Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its

Peugeot targets younger drivers with YouTube push

to the track, dancing past a parked 208 model and the strapline for Peugeot s global campaign for 208, Let ...

Honda UK chief Martin Moll on boosting lacklustre sales

fact-finding trip to the US, the brand's biggest global market. He excitedly relates a story about a ...

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