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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

at Alexandra Palace in North London. Hans Erik Tuijt, the brewer s global activation manager, said: We ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

By Staff, 27 March 12, 08:30

P G has confirmed it will use the venue, on London s Bankside, to host up to 100 mothers of athletes competing in the Games, as part of its ongoing Mums campaign to promote its global Olympic sponsorship. It is likely to resemble the P G Family Home facility, first used at the Vancouver Winter ...

ISBA Conference: Olympic Games is 'not a brand, but a movement'

By Noelle McElhatton, 21 March 12, 04:15

're working with [but] we don t called these things brands, but movements with unparalleled global ...

Coca-Cola eyes Olympic velodrome naming rights

By John Reynolds, 13 March 12, 08:30

at the Global Sports Forum in Barcelona last week. LVRPA is now open to expressions of interest ...

Boris teams up with P&G to kick off capital clean-up

By Loulla-Mae Eleftheriou-Smith, 12 March 12, 09:50

the capital. The campaign is part of P G's 10-year global partnership with the International Olympic ...

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

By John Reynolds, 09 March 12, 01:30

and Paralympics. Speaking at the Global Sports Forum in Barcelona, the Locog chairman said the "libertarian ...

Magnum increases ties with Rainforest Alliance ethical cocoa scheme

By Gemma Charles, 22 February 12, 08:00

Magnum is set to become the first ice-cream brand to source 100% of its global cocoa supply from

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

By Loulla-Mae Eleftheriou-Smith, 16 February 12, 10:00

's biggest ever global marketing campaign last week. At the launch, he said: 'We should be cutting back ... are the two global capitals of the marketing industry.' Heightened ambitions The DCMS has ramped up its ... . What is your main target audience for this global campaign? Affluent, urban, aspirational ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

. Ansell's decision to launch Skyn globally has brought the sensitivities surrounding targeting sharply ... still significant common denominators. This means it has been able to create a global launch platform ... of global marketing in Ansell's sexual wellness division . " Brazil has a much more provocative ...