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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

. - Less is more - sign fewer ambassadors, but make sure they are big names that can be used globally ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...

M&S' Steven Sharp: Why celebrity is vital to our marketing

By Matt Chapman, 03 May 12, 10:00

Marks Spencer has reaffirmed its commitment to two vital strands of its marketing celebrity-fronted campaigns and environmental programme 'Plan A' by unveiling Joanna Lumley as its 'global eco-ambassador'. She will be the poster girl for its partnership with Oxfam and the pair's 'shwopping' campaign ...

Brand Health Check: Aquascutum

By Kim Benjamin, 03 May 12, 08:30

the global brand rights to YGM Trading, too, and Alan Lewis, owner of another British classic, the overcoat ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Starbucks sales boosted by Fairtrade espresso shot

By John Reynolds, 27 April 12, 09:21

unveiled selected results for its UK operations, to coincide with the disclosure of its global financial ... for weeks." The print and digital campaign ran earlier this year. Globally, Starbucks reported a ... 176 stores globally in the period, including its 3,000th store across China/Asia. Follow John ...

M&S launches recycling initiative fronted by Joanna Lumley

By John Reynolds, 26 April 12, 09:47

The M S Shwopping campaign forms part of the retailer's Plan A responsible business strategy. M S believes the campaign can help change customer buying habits and protect the environment. Lumley will front a marketing campaign, including TV ads, along with serving as the retailer's global ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice ... was to create the Facebook Client Council (see below). In her global bird's-eye view, and through working ... measure. You can have a million fans, but it can t just be about fan acquisition." For Facebook s global ...