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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

across the airline's global markets. He will lead the strategy and delivery for the overall British ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing ... Sheraton, the luxury global hotel brand owned by Starwood Hotels and Resorts, has undergone a $6bn ... Sheraton. What were the challenges you faced when embarking on the project to renovate the global ... in the same city, and appeal to a different clientele. With Sheraton being so global and being in so many ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

-end global destinations. Low-cost airlines such as easyJet haven t been immune to the affects of fuel ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

Tipple, who joined Virgin Group last month, left Yahoo! at the start of the year following a major restructure, which led to the decentralisation of the internet company s global marketing function ... years, holding several roles including global marketing manager for Vodafone Asia. ...

IHG launches hotel brand for Chinese consumers

By Loulla-Mae Eleftheriou-Smith, 19 March 12, 12:55

The Hualuxe brand has been backed by a multi-million dollar brand investment and will roll out across China from late 2013. IHG plans to launch the brand globally, but has not set a timescale for this yet. Hualux Hotels and Resorts has been designed to demonstrate pride in Chinese customs ...