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Editor's comment: Google's evolution is key

By Gareth Jones, 19 October 10, 12:00

advertising operations, which now contribute $3.5bn (10%) of gross global revenue. However, beneath ...

Tune Group to sponsor Premier League refs

By Mark Banham, 06 August 10, 09:45

, with an estimated cumulative global TV audience of more than three billion. The partnership delivers a range ... . "Communicating to English football s three billion viewers globally presents the Tune Group of Companies with a powerful global branding tool for us in enhancing our brand awareness, not only facilitating our regional ...

Digital Work: From brief to browser

13 May 10, 12:00

's global headquarters in New York, Tribal DDB London was eventually selected to promote the launch ... their competitors' buildings and wipe them off the map. Media Plan As this was a global digital campaign ... and tailor it to their specific country of origin. From a global standpoint, the media plan ...

Andrew Walmsley on Digital: Why old and new don't mix

By Andrew Walmsley, 12 May 10, 12:00

institutions to sell securities to global investors that were based on home loans taken out by US consumers ...

Whatever happened to fair play?

By Suzy Bashford, 12 May 10, 12:00

of the process. 'We held a pitch because we wanted to change from working with all six global networks to one ... . During an e-auction pitch being run by a global computer company, an agency head got so carried away ...

Brand Health Check: Bold

By Alex Brownsell, 12 May 10, 12:00

' - not optimal during a global recession. Bold's identity crisis goes to the heart of its proposition. Washing ...

Helen Edwards on Branding: The third way

By Helen Edwards, 05 May 10, 12:00

: the global number three to Hewlett-Packard and Dell in PCs has pursued a segmentation strategy, focusing ...

Helen Edwards on Branding: Time to get touchy-feely

By Helen Edwards, 28 April 10, 12:00

more than 750,000 global consumers to spew out metrics of such sophistication that Millward Brown ...

Andrew Walmsley on Digital: Media agency meltdown

By Andrew Walmsley, 28 April 10, 12:00

global media account is rumoured to have changed hands recently for 0.5%. Nobody on the board ...

Digital Report: Keep your affiliates onside

By Andrew McCormick, 28 April 10, 12:00

global retailer with a turnover close to 20m in 2010. While the success of a business depends ...

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