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Tokyo 2020 appoints Weber Shandwick for Olympics bid

By Matt Cartmell, 25 May 12, 12:54

as its global agency. ... century. We put forward the strongest global team and a winning communications campaign to help Tokyo 2020 ...

MediaCom partners with InMobi to develop mobile campaigns

By Arif Durrani, 25 May 12, 12:25

offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

' global corporate vision, as it seeks to move on from its 2010 vehicle-recall crisis. Follow Sarah ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ...

Arena Media nets global City Index account

By Nick Batten, 25 May 12, 10:30

City Index, the financial spread betting provider, has appointed Arena Media to handle its global ... is the perfect way to help them realise their ambitious targets." Paul Cassidy, global head of marketing ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...

Mindshare retains Unilever media buying in the US

By Daniel Farey-Jones, 25 May 12, 09:50

Mindshare is believed to have retained the US portion of Unilever's £3bn global media ... account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... for the global communications planning business took place in April and the company is believed to be close to a ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ... when building global brands was top of the agenda, today it's shifting back to front-line marketers ... centrally at a global or regional level, but now, says Fielding, 'in this fast-changing landscape, you have ...

Global: Fast Track to bolster Omani football's image

By Sara Luker, 25 May 12, 12:00

The Oman Football Association has called in agency help to broaden its global fan base.

Public Sector: British Council seeks help for Going Global

25 May 12, 12:00

Going Global runs for three days and aims to attract more than 1,000 movers and shakers from ... companies and audio and visual services. Jacqui Jenkins, conference producer for Going Global, said ... engagement.' Next year's Going Global conference will be held from 11 to 13 March at the Dubai World Trade ...