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Industry view: Is easyJet's marketing makeover working?
EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thou...
Adwatch (May 2) Top 20 recall: Florette
be hard pressed to think of anything other than Florette, so from that point of view it s a success ...
Adwatch (May 2) Top 20 recall: Audi
mountain road with a view of the Mediterranean. That rather homogenised approach to car advertising only ...
Adwatch (April 4) ) top 20 recall: The Guardian
as it unfolds. It's a gripping farce that, despite its absurd content, gives a realistic view of the media today ... of View' ad from the 80s. It was the first ad I'd seen in a long time that made me sit up and watch right ...
Promotional Feature: Brands face the attribution challenge
insights and acting upon that. FA Click-through and view-through metrics are relatively quantifiable ...
Cobra attempts to overtake 20 beer brands with £4m campaign
talents touted for success: B.L.O.T., a pair of filmmakers, producers and DJs; Manou, a street fashion ...
Adwatch (Feb 29) top 20 recall: Virgin Media
to stay one step ahead of the competition. This ad is clear, engaging, survives repeat viewing and ...
Unilever's Weed talks media connectivity and consumer behaviour
giants Google and Facebook. Underlining the importance in being prepared for such shifts in media ...
MoneySupermarket.com promotes wider savings with Las Vegas ad
-second TV ad breaks on Monday (9 January) during ITV1's Coronation Street . Paul Troy ...
Aviva takes on Admiral with latest Paul Whitehouse ad
that showcase the character's passion for fishing. Consumers can also view additional online videos featuring ...
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