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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

and receive retail rewards on the high street, so this really is the next step providing customers ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

in the windows of the Covent Garden, Dean Street and Tooley Street stores, allowing passers-by to purchase ... at one of the windows to view a virtual showcase of the F F range on their device. Viewers can ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

of customer experience - a more holistic view of the brand that takes it beyond the product and its ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

. However, it s unlikely to hit the heights, in terms of views and shares, of its Royal Wedding spoof last ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints ... Schmidt was sent a letter by the European Commission on Monday that gave Google a "matter ... . Speaking yesterday at Google's Big Tent conference in Hertfordshire, Schmidt is reported to have said: "We ... areas of the law Google has violated "it will be very difficult for me to speculate". He said ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ...

Most businesses lack effective single customer view, finds survey

By Daniel Farey-Jones, 24 May 12, 10:46

view data system in place, according to Experian Marketing Services. ... The research was conducted in February by Dynamic Markets among companies with more than 250 employees. It found that the vast majority of companies aspired to have a single customer view in place ... single customer view had only integrated an average of 3.2 channels out of 6.65 through which ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

sits alongside it,' she argues, adding that Microsoft has long held the view that it is a 'house ... -edged sword'. After all, Microsoft is frequently compared with smaller or newer competitors not least Google ... for it as for Apple's iOS or Google's Android, which, in turn, deters consumers. Snare, however, tries to reframe ...