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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

of customer experience - a more holistic view of the brand that takes it beyond the product and its ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

. However, it s unlikely to hit the heights, in terms of views and shares, of its Royal Wedding spoof last ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

sits alongside it,' she argues, adding that Microsoft has long held the view that it is a 'house ... -edged sword'. After all, Microsoft is frequently compared with smaller or newer competitors not least Google ... for it as for Apple's iOS or Google's Android, which, in turn, deters consumers. Snare, however, tries to reframe ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

. Street-life: both score. Weather: both miss. Restaurants: London goes ahead. Bars: Amsterdam draws level ...

Google Chrome beats IE to become the world's favourite browser

By Sarah Shearman, 22 May 12, 10:36

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web ... launched three years ago and Google has put significant marketing muscle behind it, rolling out the widely ... campaign. Gabby Hegarty, Internet Explorer lead in the UK, previously told Marketing that with Google ... ". StatCounter data is based on over 15 billion page views per month (four billion from the US and 850 million ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...