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Everything Everywhere and Stagecoach trial mobile contactless fares
and receive retail rewards on the high street, so this really is the next step providing customers ...
Brand barometer: Volkswagen Polo viral campaign reviewed
. However, it s unlikely to hit the heights, in terms of views and shares, of its Royal Wedding spoof last ...
Google's Schmidt says he 'disagrees' with EU competition concerns
Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints ... Schmidt was sent a letter by the European Commission on Monday that gave Google a "matter ... . Speaking yesterday at Google's Big Tent conference in Hertfordshire, Schmidt is reported to have said: "We ... areas of the law Google has violated "it will be very difficult for me to speculate". He said ...
Brand barometer: Network Rail viral campaign reviewed
Awareness: Do the Test’. It clocked up 15m views, but it is doubtful that Network Rail’s effort will come ...
Google to inject more facts into search
Google is poised to roll out a change its search engine, to include factual information about ... . This means that users who are after quick information can receive it from Google directly, without having to click through to an external website in the listing, having a negative affect on their traffic. Google ... -president of engineering at Google, wrote on the company s blog : "This is a critical first step towards building the next ...
Bing steps up challenge to Google with new 'social search' feature
and LinkedIn data, in a bid to challenge Google's new social search service. ... the UK. It is attempting a direct challenge to Google s new 'Search plus your world feature. This courted controversy when it began rolling out in the US in March, because many claimed it pushed Google ... it was "a bad day for the internet" . Google s move prompted engineers from Facebook, Myspace and Twitter ...
Google showcases professional YouTube content
Google is continuing its drive to position YouTube as a premium content provider ... in February . Essence handled the digital media for the campaign. Google unveiled initial plans ...
Brand barometer: Nivea viral campaign reviewed
is for doing’ campaign, asks ‘What would you like to do?’ It drives viewers to a Facebook page to submit ideas ...
Spotify launches iPad app
The app launched on iTunes yesterday (2 May) and is free to download for users with a Spotify Premium account. The app's 'Now Playing' screen allows users to view cover artwork and search for playlists, other users and music, in the same window. Social media integration is key to the new app ...
Unilever tops 2012 Marketing Society Awards nominations
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
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