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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

and receive retail rewards on the high street, so this really is the next step providing customers ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

in the windows of the Covent Garden, Dean Street and Tooley Street stores, allowing passers-by to purchase ... at one of the windows to view a virtual showcase of the F F range on their device. Viewers can ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

sits alongside it,' she argues, adding that Microsoft has long held the view that it is a 'house ... -edged sword'. After all, Microsoft is frequently compared with smaller or newer competitors not least Google ... for it as for Apple's iOS or Google's Android, which, in turn, deters consumers. Snare, however, tries to reframe ...

Google Chrome beats IE to become the world's favourite browser

By Sarah Shearman, 22 May 12, 10:36

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web ... launched three years ago and Google has put significant marketing muscle behind it, rolling out the widely ... campaign. Gabby Hegarty, Internet Explorer lead in the UK, previously told Marketing that with Google ... ". StatCounter data is based on over 15 billion page views per month (four billion from the US and 850 million ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

to create a personalised device. The event also included presentations from Shazam, FT, Google, Twitter, O ...

Uefa ramps up digital presence in Champions League final run-up

By Matthew Chapman, 17 May 12, 10:50

platforms and will live-stream its 'Ultimate Champions' exhibition game on Google+, YouTube and its own ... hope that the new Foursquare activation coupled with Google+ hangouts will bring the finals of the Uefa ... ." Uefa has partnered with Google+ for a number of initiatives during the festival, including giant photos with a direct link to Google+ that allows fans to share photos with their friends. Ex-Chelsea FC ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond ... to win one of four street parties. Consumers enter the competition by uploading photos of their own street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ... top bus for the winners to celebrate on. In addition, consumers can download a free street party ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

HQ, Google's Mountain View offices in Palo Alto. He sees it as a chance to soak up the internet ... ,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ... briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ...