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Most businesses lack effective single customer view, finds survey

view data system in place, according to Experian Marketing Services. ... The research was conducted in February by Dynamic Markets among companies with more than 250 employees. It found that the vast majority of companies aspired to have a single customer view in place ... single customer view had only integrated an average of 3.2 channels out of 6.65 through which ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

. The prize will be to build a total view of each customer's likes, behaviour and loyalty, and target offers ... will be consumers' attitudes to privacy and control of their personal details. The online giants, such as Google ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US 1bn barrier for the first time ... spend had soared 157% year on year to a total of 203.2m in 2011. Online share {"dataSourceUrl":"//docs.google ... spend {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE5YY2dXejdXVkNfQy1 ...

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

that everyone in their street is getting a 'Big Dog'. When the term 'gamification' first raised its head a ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 March 12, 12:00

Ingall Stretton Social media is often viewed as a short cut to reaching a captive audience, but long ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

and brands via its Treat Street service. Participants include Adidas, Boden, Carphone Warehouse, Dixons, Dell ...

We'll Call You: TripAdvisor

15 February 12, 12:00

Mktg I'm setting up a B B. How would my business end up on your site? TripAdvisor To register is free and, once you submit a form, it takes the editors around a week to publish the request on the website. Or, if a visitor wants to write a view about a business that is not on the site, then our editors ...

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

to their mobile usage. Some 48% said they would prefer a voucher to spend at a high-street store, against only ... a voucher for another high-street store. Belnikoff said: "The success of schemes like Tesco ...