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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... with society. That's why everybody is suddenly surprised by the Occupy Wall Street movement. Well, if you ... the recession in the UK, he said: 'I don't intend to participate in it.' That's my view. Consumer vs ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

of supporters, yet in two weeks time over 60 business leaders will gather at Google to reflect on and take credit for an amazing turnaround. Crucially, brands are joining in numbers: Aviva, Barclays; Google ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

Britishness, then that's cynical, and consumers would view it that way.' For brands to build success ...

Embracing social business design

18 April 12, 12:00

When Google launched a short lifetime ago, it realised very quickly that it couldn't possibly scale its customer service to meet the demands of its users. So a stroke of genius was called for. What about this: why not get internet users to answer the service queries of other internet users ...

Interflora targets commuters ahead of Mother's Day

By Maisie McCabe, 08 March 12, 10:40

will be at Euston, Liverpool Street, Paddington and Waterloo from today (8 March) until next Saturday (17 March ...

Lynx unleashes more chaos in Attract drive

By Loulla-Mae Eleftheriou-Smith, 24 February 12, 01:05

of chaos breaking out on the streets of various cities around the world. There is bedlam on the streets ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

,' says Bartle Bogle Hegarty managing director Charlie Rudd. 'We work with Google, which does work itself ... an outside perspective. For Google, that's a very effective mix.' Google's in-house creative unit, Google ... . The agency world has its own view. The in-house ad has long been a subject of Soho scorn, even ...

Direct Marketing Agency of the Year: LIDA

By Sara Kimberley, 13 December 11, 09:00

from TUI, Kaspersky, Vertu, Google, Transport for London and BMI, which it won without a pitch ... , the Capital Bee campaign generated more than 60,000 YouTube views and gave the website a 19% uplift, with 500 ...