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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

. However, it s unlikely to hit the heights, in terms of views and shares, of its Royal Wedding spoof last ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

Awareness: Do the Test’. It clocked up 15m views, but it is doubtful that Network Rail’s effort will come ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond ... to win one of four street parties. Consumers enter the competition by uploading photos of their own street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ... top bus for the winners to celebrate on. In addition, consumers can download a free street party ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

is for doing’ campaign, asks ‘What would you like to do?’ It drives viewers to a Facebook page to submit ideas ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

of the charts". Further TV ads will promote adidas' Sport, Street or Style product ranges, including its ...

Skype bids to show off 'richer experience'

By Sarah Shearman, 02 April 12, 09:58

users had a "singular view" that Skype was just for video calling and "people did not understand fully ...

Microsoft plots fightback against Google Chrome with IE9 activity

By Sarah Shearman, 27 March 12, 08:30

browser, amid growing competition from Google's Chrome and Mozilla's Firefox. ... Hegerty, Internet Explorer lead in the UK, said that with Google stepping up the advertising for its ...