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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

of customer experience - a more holistic view of the brand that takes it beyond the product and its ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

up the list, click the image below. View Marketing's list or create and share your own 'best ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Marketing Guru on... getting your brand metrics spot on

By Will Harris, 02 March 12, 12:00

. So, in my simple view of the world, start by dividing your core metrics into two boxes: inputs ... views - even TVRs, if you are still a believer. In the outputs box go the things you seek to influence ... a Wall Street structured finance product, you can trade on them for years without challenge ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Communication Group, single customer view e-Dialog, British Airways live weather campaign Red Eye ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

BrandMAX digest: 'B' is for business as well as for brands

By Staff, 30 September 11, 12:00

Viewing your brand as part of the bigger business picture was a core theme of BrandMAX last week ... ), embrace the power of the big idea (by Gatorade) and view the brand as part of the bigger business picture ... Question to Andy Street, managing director, John Lewis Partnership: Is John Lewis in danger of being out ...

Andrew Walmsley on Digital: The future is cheap

By Andew Walmsley, 27 July 11, 12:00

. Trend one The cloud. Now, email and document-sharing can be sourced from Google, without all the expense ... rule, all these trends involve using the internet to simplify the way we use our computers. - Google ...

MarketingQED sign up as partner for BrandMAX

By staff, 25 July 11, 11:56

The marketing technology business is the sixth partner to come on board to BrandMAX which is in association with JWT and ebiquity . EffectiveBrands, Smooth Radio and pd3 are also event partners. Speakers including Andy Street, managing director of John Lewis Partnership, Nina Bibby, Barclaycard's CMO ...

More than a third of marketers would not attend university today

By Ben Bold, 23 June 11, 09:22

The survey interviewed more than 330 marketers, gauging their views on the value of a university education. It found just 39% would have gone to university faced with today's costs of university education. The remaining 24.7% of the sample said they did not know. On average, marketing graduates earn ...