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Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

up the list, click the image below. View Marketing's list or create and share your own 'best ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... with society. That's why everybody is suddenly surprised by the Occupy Wall Street movement. Well, if you ... the recession in the UK, he said: 'I don't intend to participate in it.' That's my view. Consumer vs ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

Viewed as essentials, recessionary cutbacks have failed to hit cleansing products. ... . With soap, and shower products, viewed as essential, everyday cleansing products they are protected from ... , bath and shower products (%) by company, 2010 {"dataSourceUrl":"//docs.google ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

strong views on the discipline are informed by experience (see page 28). He left us in no doubt ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

make for fascinating reading. People view others as having higher status when observing them choose ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

part of 'the conversation' and amplify their media investment. Brand View: Daryl Fielding, Kraft ... reaction to an ad, brands should trust that their best advocates will rush to their rescue (see brand view ... positive view. Advertising is polarising, so marketers need to understand the effect it will have on non ...