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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

for Brand View: Sue Swanborough, General Mills Click here for marketers' views from Twitter ... . BRAND VIEW - Sue Swanborough, HR director, General Mills UK Ireland - What processes does General ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

barrier, as well as offering a view. Desensitised from the rawness of consumer experiences, we create a ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

up the list, click the image below. View Marketing's list or create and share your own 'best ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

HQ, Google's Mountain View offices in Palo Alto. He sees it as a chance to soak up the internet ... ,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ... briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... with society. That's why everybody is suddenly surprised by the Occupy Wall Street movement. Well, if you ... the recession in the UK, he said: 'I don't intend to participate in it.' That's my view. Consumer vs ...