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Apple cements most valuable brand status as UK's giants slide
at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Power 100: The UK's top marketers
up the list, click the image below. View Marketing's list or create and share your own 'best ...
Adwatch (May 2) Top 20 recall: Audi
mountain road with a view of the Mediterranean. That rather homogenised approach to car advertising only ...
Unilever tops 2012 Marketing Society Awards nominations
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
Nissan's soaring sales: the strategy behind the success
at $27bn, and Honda, 19th at $19.4bn. Long-term view Interbrand London chief executive Graham Hales says that Nissan has benefited from 'taking a longer-term view' rather than seeking 'tactical success ... . BRAND VIEW Steve McLennan, marketing director, Nissan GB In 2005 we made the decision to stop ...
Peugeot targets younger drivers with YouTube push
Your Body Drive . The clip is already going viral amassing around 230k views, and Peugeot ...
Honda UK chief Martin Moll on boosting lacklustre sales
buyers to view the model from all angles; it also incorporated a 'wind tunnel' feature, enabling ...
Brand barometer: Luxury cars, which one is most prominent online?
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
Shearman on Twitter @Shearmans 2011 Total Mobile Ad Spend Breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdEY4bXp2QnFLTmlpYnhSOHdoWnR3QUE {"dataSourceUrl":"//docs.google ...
Sector Insight: Motorcycles and scooters
motorcycle and scooter market share, by new registrations (%) {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US *January to October Ownership of motorcycles or scooters October 2011 (%) {"dataSourceUrl":"//docs.google ...
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