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Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

up the list, click the image below. View Marketing's list or create and share your own 'best ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...

Brand Barometer: Social media performance of Ann Summers

By Gemma Charles, 04 May 12, 12:00

women to take to the streets in lingerie. A PR stunt received heavy traditional media coverage ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

children buy clothes by gender, October 2011 (%) {"dataSourceUrl":"//docs.google ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...